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2014/05/30

Practical Strategic Management: How to Apply Strategic Thinking in Business

English rights sold!!


Practical Strategic Management: How to Apply Strategic Thinking in Business by Eiichi "Eric" Kasahara.


The theme of this book is learning how to strengthen the capability of envisioning appropriate directions or attractive and strategic options, while combining the environmental changes of the market and competitors with management resources and capabilities of the company, and immediately being able to surmise the impact on your business.


Eiichi "Eric" Kasahara is an associate professor of marketing at Rikkyo University Graduate School of Business Design Tokyo, Japan. He also serves as the president of the Asia Pacific Research Institute of Marketing (APRIM), and is a visiting scholar at the Technology Management School of the Shibaura Institute of Technology, Tokyo.


Check out for more detail >>> http://jwh.trannet.co.jp/works/view/7639


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